Consultant • Strategist • Author

Michael Johnson

20+ years building product marketing strategy across Asia Pacific. Now writing worlds where oaths burn and dragons choose their riders.

Product Marketing Leader
& Published Author

With over two decades of experience leading product marketing across the Asia Pacific region, I've managed portfolios generating $200M+ in annual revenue across nine markets for companies including FUJIFILM Business Innovation and Fuji Xerox.

Today, I consult with organisations through M2 Design, helping teams build sharper go-to-market strategies, competitive positioning, and AI-powered marketing workflows.

When I'm not working with clients, I'm writing. My debut novel Trial of Ash and Oath launched The Dragon Oath Chronicles, a seven-book romantasy series for readers who love enemies-to-lovers dragon rider stories with real stakes and complex world-building.

20+
Years in product marketing leadership
$200M+
Revenue managed across APAC markets
9
Asia Pacific markets led
2
Published books (and counting)

Published Works

Trial of Ash and Oath — Book 1 of The Dragon Oath Chronicles

Trial of Ash and Oath

Book 1 of The Dragon Oath Chronicles

In an empire where sacred oaths burn into skin and dragon bonds are forged through deadly trials, Lyra—a sharp-tongued street survivor—and Kael—a duty-bound soldier hiding dangerous secrets—are thrown into the Trials of Ascension. What begins as mutual distrust ignites into something neither can afford as they uncover the empire's darkest lie: the Trials aren't forging warriors. They're harvesting them.

A romantasy for readers who love Fourth Wing and A Court of Thorns and Roses—with enemies-to-lovers tension, dragon fire, and oaths that demand everything.

Genre: Romantasy / Epic Fantasy Length: ~93,000 words Audience: Adult / Upper YA
Buy on Amazon →

AI-Powered Product Marketing

A Practical Guide

AI-Powered Product Marketing

A practical guide for product marketers navigating the AI revolution. Built on 20+ years of hands-on experience managing portfolios across Asia Pacific, this book delivers frameworks you can use today—without the hype.

Covers decision frameworks for every PMM function, prompting techniques, quality control systems, and governance approaches for using AI responsibly in your organisation.

Buy on Amazon →

A Seven-Book Romantasy Saga

In an empire where oaths are sacred magic burned into flesh, dragon riders are elite warriors, and the Trials of Ascension hide a monstrous secret—two unlikely allies must decide what they're willing to sacrifice for freedom, for truth, and for each other.

Book One

Trial of Ash and Oath

◆ Available Now

Book Two

Oath of Flame and Shadow

◆ In Progress

Book Three

Oathbreaker of Blood and Ember

◆ Upcoming

Book Four

Crown of Oaths and Ruin

◆ Upcoming

Book Five

Oathbound to Sky and Stone

◆ Upcoming

Book Six

War of Shattered Oaths

◆ Upcoming

Book Seven

Legacy of the Dragon Oath

◆ Upcoming

Let's Talk

Whether it's product marketing strategy, AI-powered workflows, or just chatting about dragon riders.